People are talking about your organization, are you a part of the conversation? Joining online social networks is your first step! Everyone would like to think that your organization/cause is relevant, but what is relevance? How does Google search work?
A Web page’s PageRank depends on a few factors: (How Things Work)
- The frequency and location of keywords within the Web page: If the keyword only appears once within the body of a page, it will receive a low score for that keyword.
- How long the Web page has existed: People create new Web pages every day, and not all of them stick around for long. Google places more value on pages with an established history.
- The number of other Web pages that link to the page in question: Google looks at how many Web pages link to a particular site to determine its relevance.
For the purposes of this article, we will focus on the third bullet point, web page linking to create relevance. It really is quite a simple concept at heart. If people are discussing something at mass, it is relevant. Discussion creates relevance. Ipso Facto, if you are on multiple social network sites saying the same thing, you are creating a conversation.
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